Welcome Wellfare to Fullerton Strategies!

Wellfare is on a mission to solve food insecurity and transform the state of grocery and nutrition in low-income communities across the country. They are developing scalable and sustainable products and services that improve access to nutritious food in low-income communities. To date, Wellfare has delivered over 3.45 million nutritious groceries worth $15,589,493 to New … Read more

Why “The Messenger” is Struggling with SEO

Monday there was a fascinating story from the Daily Beast about how the new and much-hyped startup The Messenger is struggling to rank on Google. In short, The Messenger is not showing up on Google when people search “The Messenger.” In fact, Neiman Labs put together a comprehensive list of sites that rank higher for … Read more

Fractional CMO vs. Outsourced Marketing: Which is Right for You?

Introduction Marketing plays a crucial role in the success of any organization. However, many businesses face the challenge of deciding between hiring a Fractional Chief Marketing Officer (CMO) or opting for outsourced marketing services – especially when budgets are tight. Both options have their pros and cons, and it’s essential to understand which approach aligns … Read more

What is a Fractional CMO?

In the fast-paced world of marketing, staying ahead of the competition is crucial. One innovative solution that has emerged to help businesses navigate the complex marketing landscape is the Fractional CMO. But what exactly is a Fractional CMO? In this guide, we unravel the power and potential of Fractional CMOs, shedding light on their role, … Read more

Your Twitter account dies with you – it shouldn’t

Today, Elon Musk announced that Twitter is going to begin purging inactive accounts. Along with accounts that were set up and never Tweeted, they will also begin removing accounts from the deceased. Meaning all of their old Tweets, videos, and photos will be permanently deleted, with no way to access them. Removing inactive accounts with … Read more

Bluesky – The Twitter killer we’ve been waiting for?

Over the last week or so, a new potential Twitter-killer called Bluesky has emerged and it seems like everyone is talking about it, but very few people actually have been invited into their beta launch. Fortunately for me, I was invited in on Sunday night. And having spent a little more than a day on … Read more

How the Interior Instagram grew to 1 million

Last week, I wrote about the first social media account I created that reached 1,000,000 followers. Today, I’m going to tell you how I did it. When I joined the U.S. Department of the Interior as Director of Digital Strategy – there wasn’t much of a social program. We had a Facebook page and a … Read more

Why Twitter’s Decision to End Verified accounts is a Bad Idea

On April 1, 2023, Twitter announced that it would be ending its legacy verified blue checkmark program. This means that any account that was verified under the old system will no longer have their blue checkmark (including the one yours truly has had since 2016). This is a very bad idea for several reasons. First, … Read more

Joe Biden uses influencers and so should you

Axios came out with a really interesting article this weekend about how the Biden team are using influencers to get their message out both from the White House and the soon to be announced reelection campaign.  The Biden team understands that many people (including younger voters they need to turn out in massive numbers in … Read more

The Power of ChatGPT: How Small Agencies Can Act Big

As someone who has recently started their own marketing agency, I have been amazed by how emerging tools like ChatGPT are changing the game for smaller agencies like mine. These tools have allowed me to level the playing field with larger agencies by dramatically increasing my productivity, enabling me to complete a much greater volume … Read more