How to Build a Marketing Team

A well-structured marketing team is essential for any business that wants to achieve its marketing goals, but creating a structure that works best for your company can be difficult. Here are some things to consider when building your marketing team out. Nailing this will be key to achieving the results you need from the marketing … Read more

Who really built WeWork

Once again, my old company (office space and co-working giant WeWork) is back in the news. I’m not going to get into the financials or the prospects for the future here. What I want to talk about is the people who truly built the company. For context, I was at WeWork for five years. Two … Read more

Why Barbie succeeded (it’s not marketing)

Seeing many takes congratulating the marketing teams for their amazing work promoting the new Barbie movie. But most of these are missing the most important reason the movie is a monster hit ($1 billion earned in 17 days). It’s good! No doubt the marketing has been tremendous, but marketing gets people to see something once. … Read more

Questions to ask when hiring a Chief Marketing Officer

The Chief Marketing Officer (CMO) is a critical member of any company’s leadership team (whether it be fractional or a full time CMO). They are responsible for developing and executing the company’s marketing strategy, which can have a major impact on its success. Hiring a CMO is a big decision, so it’s important to ask … Read more

The Complete Guide to creating your own Digital Marketing Strategy: Definition, Elements, and Performance Measures

A well-crafted digital marketing strategy is more crucial than ever. So, let’s delve into what this strategy entails, its elements, and how you can leverage it for your business performance. Understanding Digital Marketing Strategy: The Definition A digital marketing strategy is a comprehensive plan outlining how a business will utilize various digital channels and tactics … Read more

Joe Biden just showed marketers what the future looks like

The Biden Campaign just showed marketers the path forward in a world where the ROI on performance meeting is dropping. This video cost $0 to make and has been viewed over 40,000,000 times in less than 48 hours. Its brilliance is using the exact words of one of their biggest detractors, Marjorie Taylor Greene, to … Read more

Supercharging Your B2B SaaS Growth with Fractional CMO Services

In the world of Software as a Service (SaaS), companies often stumble upon a potential roadblock—the need for an experienced Chief Marketing Officer (CMO) to guide their growth. However, with a fully qualified CMO often out of financial reach for many growing companies, there is a powerful solution on the horizon —Fractional CMO services. Perfectly … Read more

Drive Startup Success with a Fractional CMO

Startups face numerous challenges when it comes to establishing a strong brand presence, attracting customers, and driving revenue. Many startups have limited resources, making it difficult to hire a full-time Chief Marketing Officer (CMO). However, there is a solution that offers expertise without the heavy cost: hiring a fractional CMO. In this post, we’ll delve … Read more

Why Threads will topple Twitter

The social media world has been ablaze since Meta released Threads a day early (my initial thoughts on Threads can be found here). And while the early days of any social app are a blur of press and user excitement before usually falling off, this time feels different. I truly believe Twitter has finally met … Read more

Meta’s Threads is now live – first reactions

Surprise! Meta decided to release Threads a day early. I signed up about 15 minutes after they released the app, and I was the 115,456th person to join.  Since I’ve been on the app for about two hours now, this isn’t going to be an in-depth review, but here are a few thoughts after spending … Read more