LinkedIn recently updated its algorithm, which means that how your posts are seen by others has changed. Gone are the days of hacks that drive more likes, comments and shares. Now the quality of content will matter more than ever before, which is good news for brands.
What’s Changed?
In the past, LinkedIn’s algorithm prioritized posts that received a lot of engagement, such as likes, comments, and shares. However, the new algorithm focuses more on the quality of your content. This means that posts that are informative, helpful, and thought-provoking are more likely to be seen by more people.
How Can You Get More Reach?
Here are a few tips for getting more reach with your LinkedIn posts:
- Share knowledge and insights. This is what LinkedIn is all about, so don’t be afraid to share your expertise with others (your followers want this type of content from you!). Write posts that provide valuable information or insights that your audience will find helpful.
- Be helpful and engaging. Your posts should be more than just a stream of consciousness. Take the time to write something that will actually be useful to your readers. And don’t forget to ask questions and engage with your commenters.
- Use visuals. Images and videos can help to break up your text and make your posts more visually appealing. They can also help to increase engagement.
- Post at the right time. LinkedIn’s algorithm takes into account when you post, so try to post when your audience is most likely to be online.
Conclusion
LinkedIn’s new algorithm is great news for bands as it’s actually an opportunity to reach more people with your content. By following the tips above, you can improve your chances of getting your posts seen by more people.