Articles

Questions to ask when Hiring a Social Media Manager

Hiring a skilled Social Media Manager is crucial for any business looking to maintain a strong online presence and engage effectively with its audience. To ensure you find the right candidate for the job, it’s essential to ask the right questions during the interview process. In this post, we’ve compiled a list of 20 SEO-optimized … Read more

Welcome EM:RAP as the newest client of Fullerton Strategies!

We are proud to announce that EM:RAP, which provides emergency and urgent care medical education to clinicians, is the newest client of Fullerton Strategies! We will be working to develop and execute on a new marketing strategy and help EM:RAP continue to grow and expand into other areas of medicine. Please join me in welcoming EM:RAP … Read more

Why companies should ditch webinars for LinkedIn Live

B2B Marketers have been using webinars for over 25 years now (Microsoft’s NetMeeting launched in 1996!) as a means to drive new leads and move them through the company’s sales funnel. But webinars are notoriously difficult to promote and drive people to not only RSVP, but also get them to attend live. This requires all … Read more

Fullerton Strategies now offers web hosting for WordPress!

We are very excited to announce that Fullerton Strategies now offers web hosting for WordPress websites! Fullerton Strategies offers WordPress hosting that is fast, secure, and reliable. Our servers are optimized for WordPress, so your site will load quickly and smoothly. We offer a wide range of features to help you manage your site, including automatic updates, … Read more

How to Build a Marketing Team

A well-structured marketing team is essential for any business that wants to achieve its marketing goals, but creating a structure that works best for your company can be difficult. Here are some things to consider when building your marketing team out. Nailing this will be key to achieving the results you need from the marketing … Read more

Who really built WeWork

Once again, my old company (office space and co-working giant WeWork) is back in the news. I’m not going to get into the financials or the prospects for the future here. What I want to talk about is the people who truly built the company. For context, I was at WeWork for five years. Two … Read more

Why Barbie succeeded (it’s not marketing)

Seeing many takes congratulating the marketing teams for their amazing work promoting the new Barbie movie. But most of these are missing the most important reason the movie is a monster hit ($1 billion earned in 17 days). It’s good! No doubt the marketing has been tremendous, but marketing gets people to see something once. … Read more

Questions to ask when hiring a Chief Marketing Officer

The Chief Marketing Officer (CMO) is a critical member of any company’s leadership team (whether it be fractional or a full time CMO). They are responsible for developing and executing the company’s marketing strategy, which can have a major impact on its success. Hiring a CMO is a big decision, so it’s important to ask … Read more

The Complete Guide to creating your own Digital Marketing Strategy: Definition, Elements, and Performance Measures

A well-crafted digital marketing strategy is more crucial than ever. So, let’s delve into what this strategy entails, its elements, and how you can leverage it for your business performance. Understanding Digital Marketing Strategy: The Definition A digital marketing strategy is a comprehensive plan outlining how a business will utilize various digital channels and tactics … Read more

Joe Biden just showed marketers what the future looks like

The Biden Campaign just showed marketers the path forward in a world where the ROI on performance meeting is dropping. This video cost $0 to make and has been viewed over 40,000,000 times in less than 48 hours. Its brilliance is using the exact words of one of their biggest detractors, Marjorie Taylor Greene, to … Read more