Fullerton Strategies

Success Stories

We have a history of working with large brands, startups, non-profits, NGOs, and anything else you can name. In every instance, we bring together some of the best minds to create strategies with game-changing results.
wework
One of the first nationwide co-working companies in the country that forever upended how we contextualize working in an office.
“As the Vice President of Content and Channel Marketing, my teams generated hundreds of millions in revenue from web traffic generated by organic social media content, email, SEO, SMS, and more for one of the biggest brands in the world, through both good and challenging times (that’s an understatement).”  Tim Fullerton
Results 
  • Influencer marketing campaign where revenue beat expenses by three to one
  • One of the first vertical video strategies to drive growth through Instagram Stories
  • Follower count that spiked from a few hundred thousand to 5M in two years
  • Innovative SEO strategy that generated tens of millions in revenue annually
wework social media screenshot
We launched and maintained a corporate social program that became a standard bearer.
Our team innovated and executed a PR ad and messaging strategy that got people excited about working in an office (NOT EASY!).
wework magazine cover
Built a follower count that spiked from a few hundred thousand to 5M in two years

Me, the day of WeWork’s IPO. What can I say, it really was a wild ride.

new york

The State of New York

The fourth most populous state in the country. Wall Street is here. The birthplace of the women’s rights movement. You’ve probably heard of it.

“I joined the governor’s office right before Donald Trump became president. We had limited time to build a digital program to show there was a better way to govern. And we did it.”

Tim Fullerton

Results 
  • Positioned the Governor as the main counterweight to President Trump.
  • Launched an SMS campaign anchored by subway ads, which successfully motivated 50,000 New York residents to sign up for the State’s paid family leave program (one of the first in the country)
  • Produced social videos for the governor that earned tens of millions of views
Cuomo Beer
What better way to get folks excited about NYS-based breweries but an inaugural competition for best in the state? Bonus: We captured 40,000+ emails, resulting in even more positive, prolific earned media on New York TV, radio, and print.

'08 Obama for America

National campaign for the 44th and two-term President of the United States 

“Worked for one of the most transformative candidates and elections in U.S. history. You had to be there. I still pinch myself that I was.”

Tim Fullerton

Results 
  • Executed a 50-state digital organizing campaign, the first ever of its kind in the history of campaigns
  • Coordinating with all 50 states on their email needs (volunteer requests, get-out-the-vote efforts, etc.)
  • Sent 40 emails/day while planning 40 for each of the next three days (rinse+repeat many times over)
  • Sent emails from legendary UNC coach Dean Smith, James Taylor, politicians, and more.
  • Lost about 160,000 hours of sleep 
Helped to elect the first Black president in U.S. history

Yes, we did.

campaign-win
interior

U.S. Department of the Interior

Ran digital for the U.S. Department of the Interior and served as an advisor to Secretaries Ken Salazar (former Senator and current U.S. Ambassador to Mexico) and Sally Jewell (former CEO of REI).

“I was tasked with building a digital team from scratch for a Federal agency; this is no easy task.” 

Tim Fullerton

Results 
  • Built the wildly popular Department of the Interior social program. Grew from 0 to almost 10M in just over four years.
  • Created the “MonuMeet” influencer meetup: Twelve top Instagrammers recorded and shared the reopening of the Washington Monument (event generated millions of impressions and was one of the first “influencer” events before that term was even coined)
  • Coordinated with the White House and Kal Penn’s team on an initiative to get kids outside and in our public lands
  • Generated tons of positive press via social programs (O! Magazine, Time, Buzzfeed, Washington Post, The New Republic, and too many more to count)
A very young-ish Tim co-hosting one (of too many to count) live chats with both Secretaries which were viewed by hundreds of thousands of people. (Consider again that we’re talking about a Federal agency and reread that sentence back to yourself.)
Custom branding and merchandising company that serves clients in the public, private, and non-profit sectors.

“Dryyve was the resulting brand after a merger with two other existing companies. They needed a unified, modern site highlighting the success, approach, and—maybe most importantly—the creative and cutting-edge work they do for their clients. We did it. In nearly record time.”

Tim Fullerton

Results 
  • Designed a new brand look with themes, logos, and colors
  • Delivered a new website with copy and product collateral (including photography)…in three months.
  • Updated social presence and branding collateral
We crafted a color story to position Dryvve as a serious, trustworthy partner and an innovative, vibrant collaborator.
Updated and professionally-shot product photography helps craft the story about what Dryyve does best: Curate and produce custom branded, cutting-edge merchandise for top tier companies and partners.
The elegant and contemporary font embodies the agency’s forward-thinking approach and highlights the vibrant connections it fosters between brands and their audiences.
Trafix Logo

Broker-neutral financial technology solutions company that builds and implements innovative equity and options trading applications for the global financial services ecosystem.

“TRAFiX is a true technology leader in its space, but the existing website made them look like anything but. Our team delivered a beautifully updated website that encapsulates and embodies brand “intangibles,” especially its commitment to customer support and service.”

Tim Fullerton

Results 
  • Delivered updated website with significant copy enhancements to capture the essence of the TRAFiX products on time and on budget
  • Entrusted with ongoing projects, including updating and improving sales collateral and materials
The client gave us very clear directives in terms of the brand attributes: “speed, accuracy and moving forward.” We borrowed nuanced inspiration from a combination of blues, wrapping the entire site theme in geometric and futuristic imagery.
Without going “too literal,” the brand’s design pulls references from tactical grids, aeronautics, and stock graphs.
The resulting website reinforces the TRAFiX brand pillars, assuring customers the platform helps them stay ahead of the competition and navigate the trading world with both speed and accuracy.