Brand Design
Rebranding isn’t a template—it’s a transformation. At Fullerton Strategies, we believe every company deserves a rebrand as unique as its mission, culture, and future vision. That’s why we don’t recycle ideas or rely on trends—we build bold, custom rebranding campaigns from the ground up to reflect who you are and where you're going.
Fullerton Strategies’ Brand Design service is built on research, creativity, and strategic clarity. We begin every engagement with a deep dive into your business, industry landscape, and competitive set, conducting thorough research and sourcing competitors for detailed analysis. This ensures we identify clear opportunities to set your brand apart.
Below we have 3 of our stand-out branding projects:
Marden-Kane, Inc | TRAFiX | Dryvve
Marden Kane
Marden-Kane, Inc
More recently, we partnered with Marden-Kane, the nation’s leading promotion and games company since 1957. With such a storied legacy, our task was to modernize their visual identity while honoring their history. The result was a refreshed brand and digital presence that positions them as both timeless and forward-thinking. Each of these collaborations reflects our commitment to insightful design that connects, performs, and endures.
Project Highlights:
- Retro-Futuristic Art Deco styling
- Simply monogram logo to compliment their new style
- 50% Uptick in new leads
More recently, we partnered with Marden-Kane, the nation’s leading promotion and games company since 1957. With such a storied legacy, our task was to modernize their visual identity while honoring their history. The result was a refreshed brand and digital presence that positions them as both timeless and forward-thinking. Each of these collaborations reflects our commitment to insightful design that connects, performs, and endures.
Project Highlights:
- Retro-Futuristic Art Deco styling
- Simply monogram logo to compliment their new style
- 50% Uptick in new leads
Trafix
Another standout project was with Trafix, a multinational financial technology firm specializing in the world’s fastest FIX connections and advanced trading software. In such a fast-paced, technical industry, clarity and authority were key. We worked closely with Trafix to develop a brand identity that reflected their global reach and technological excellence—striking a balance between sophistication and accessibility.
TRAFiX is a financial technology services company that supports complex trading solutions for the entire global financial ecosystem at a lower cost and some of the best support in the industry.
Problem: The team came to us with a direct need: Build a website that wasn’t as out of date, with modern copy and design. Leadership wanted a look and feel that better represented the company’s cutting-edge capabilities and commitment to its customers.
Solution: We started redesigning and building a brand new website for a highly technical product and a very sophisticated niche audience in mid-March and completed the process by mid-June.
Project Highlights:
- Our collaboration ended up yielding promotional material, trade-show video advertising, a new website, and a new color language for Trafix.
- 50% Uptick in new leads
Dryvve.
Our clients consistently praise our creative and out-of-the-box approach to brand transformation. One of our earliest success stories, Dryyve, an on-demand merchandising company, came to us in need of a complete brand overhaul. We delivered a comprehensive rebrand that included bold new visuals, brand photography, and a streamlined, functional website that reflected their agile, modern approach to merchandising. The result was a revitalized identity that resonated with their target audience and elevated their market presence. Since then, our approach has continued to evolve, grounded in originality and precision.
Problem: Create a new brand resulting from the merger of two existing companies. In three months.
Solution: Executed brand-new website, product photography, social presence, and branding collateral.
Project Highlights:
- Retro-Futuristic Art Deco styling
- Simply monogram logo to compliment their new style
- 50% Uptick in new leads
Dryvve
Dryyve is a custom branding and merchandising company that serves a range of clients in the public, private, and non-profit sectors.
Create a new brand resulting from the merger of two existing companies. In three months.
Executed brand-new website, product photography, social presence, and branding collateral.
Team
Project Management: Kayla Frimer
Creative Direction & Design: Christopher Lombardo
Copywriting: Rachel Parker
Web Development: Andy Felicotti
Dryvve
Dryyve is a custom branding and merchandising company that serves a range of clients in the public, private, and non-profit sectors.
Create a new brand resulting from the merger of two existing companies. In three months.
Executed brand-new website, product photography, social presence, and branding collateral.
Team
Project Management: Kayla Frimer
Creative Direction & Design: Christopher Lombardo
Copywriting: Rachel Parker
Web Development: Andy Felicotti
Photography:
TRAFiX
TRAFiX is a financial technology services company that supports complex trading solutions for the entire global financial ecosystem at a lower cost and some of the best support in the industry.
The team came to us with a direct need: Build a website that wasn’t as out of date, with modern copy and design. Leadership wanted a look and feel that better represented the company’s cutting-edge capabilities and commitment to its customers.
We started redesigning and building a brand new website for a highly technical product and a very sophisticated niche audience in mid-March and completed the process by mid-June.
Team
Project Management: Kayla Frimer
Creative Direction & Design: Christopher Lombardo
Copywriting: Rachel Parker
Web Development: Max
TRAFiX
The team came to us with a direct need: Build a website that wasn’t as out of date, with modern copy and design. Leadership wanted a look and feel that better represented the company’s cutting-edge capabilities and commitment to its customers.
We started redesigning and building a brand new website for a highly technical product and a very sophisticated niche audience in mid-March and completed the process by mid-June.
Team
Project Management: Kayla Frimer
Creative Direction & Design: Christopher Lombardo
Copywriting: Rachel Parker
Web Development: Max
