Our Services
Marketing & Strategy
There is no such thing as a one-size-fits-all marketing plan. All companies deserve unique marketing approaches, and we take that a step further.
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Fractional CMO Services
and End-to-End Marketing Strategy
Most start-ups and non-profit organizations struggle to attract and retain seasoned marketing talent or put too many demands on a junior-level employee. Your marketing strategy needs and deserves seasoned visionaries with insights and experience.
Our fractional CMO model provides immediate access to marketing talent who have worked for some of the world’s most prominent organizations and companies without hiring new employees. Fullerton provides all layers of marketing services to optimize and supercharge your messaging and branding strategy.
Obama '08
“Worked for one of the most transformative candidates and elections in U.S. history. You had to be there. I still pinch myself that I was.” Tim Fullerton
Results
- Executed a 50-state digital organizing campaign, the first ever of its kind in the history of campaigns
- Coordinating with all 50 states on their email needs (volunteer requests, get-out-the-vote efforts, etc.)
- Sent 40 emails/day while planning 40 for each of the next three days (rinse+repeat many times over)
- Sent emails from legendary UNC coach Dean Smith, James Taylor, politicians, and more.
- Lost about 160,000 hours of sleep
WeWork
Results
- Influencer marketing campaign where revenue beat expenses by three to one
- One of the first vertical video strategies to drive growth through Instagram Stories
- Follower count that spiked from a few hundred thousand to 5M in two years
- Innovative SEO strategy that generated tens of millions in revenue annually
The State of New York
“I joined the governor’s office right before Donald Trump became president. We had limited time to build a digital program to show there was a better way to govern. And we did it.” Tim Fullerton
Results
- Positioned the Governor as the main counterweight to President Trump.
- Launched an SMS campaign anchored by subway ads, which successfully motivated 50,000 New York residents to sign up for the State’s paid family leave program (one of the first in the country)
- Produced social videos for the governor that earned tens of millions of views
Dryvve
Dryyve is a custom branding and merchandising company that serves a range of clients in the public, private, and non-profit sectors.
Create a new brand resulting from the merger of two existing companies. In three months.
Executed brand-new website, product photography, social presence, and branding collateral.
Team
Project Management: Kayla Frimer
Creative Direction & Design: Christopher Lombardo
Copywriting: Rachel Parker
Web Development: Andy Felicotti
Dryvve
Dryyve is a custom branding and merchandising company that serves a range of clients in the public, private, and non-profit sectors.
Create a new brand resulting from the merger of two existing companies. In three months.
Executed brand-new website, product photography, social presence, and branding collateral.
Team
Project Management: Kayla Frimer
Creative Direction & Design: Christopher Lombardo
Copywriting: Rachel Parker
Web Development: Andy Felicotti
Photography:
TRAFiX
The team came to us with a direct need: Build a website that wasn’t as out of date, with modern copy and design. Leadership wanted a look and feel that better represented the company’s cutting-edge capabilities and commitment to its customers.
We started redesigning and building a brand new website for a highly technical product and a very sophisticated niche audience in mid-March and completed the process by mid-June.
Team
Project Management: Kayla Frimer
Creative Direction & Design: Christopher Lombardo
Copywriting: Rachel Parker
Web Development: Max
TRAFiX
The team came to us with a direct need: Build a website that wasn’t as out of date, with modern copy and design. Leadership wanted a look and feel that better represented the company’s cutting-edge capabilities and commitment to its customers.
We started redesigning and building a brand new website for a highly technical product and a very sophisticated niche audience in mid-March and completed the process by mid-June.
Team
Project Management: Kayla Frimer
Creative Direction & Design: Christopher Lombardo
Copywriting: Rachel Parker
Web Development: Max
