Marketing Strategy

Are businesses doing enough about gun violence?

I joined i24 News’ Business Beat to discuss guns in America and what businesses are doing to help stop gun violence. The answer is more encouraging than you might think. The fact is there are several major corporations (including Dick’s Sporting Goods) that have either stopped selling certain guns or are requiring a completed background … Read more

Top 9 Benefits of Hiring a Fractional CMO

In today’s competitive market, it is essential for businesses to have a solid marketing strategy to stand out from the competition. A Chief Marketing Officer (CMO) plays a vital role in developing and executing a successful marketing plan. However, not all companies can afford a full-time CMO. This is where fractional CMOs come in. In … Read more