Fullerton Strategies

The State of Influencer Marketing

I hosted a LinkedIn Live with several of industry’s influencer marketing leading experts about the current state of the influencer marketing landscape.

In this session, we explored the latest trends, challenges, and opportunities in the influencer space.

Topics include: The changing role of influencers and how their value proposition is evolving.

The increasing importance of authenticity, niche audiences, and micro-influencers.

New platforms and formats shaping influencer marketing (e.g. short-form video, audio, newsletter sponsorships).

Measurement and ROI – how brands are quantifying the impact of influencer campaigns Regulatory changes and best practices for ethical, transparent influencer partnerships.

Whether you’re a brand looking to optimize your influencer strategy or an influencer navigating the industry, this session will provide actionable insights to help you stay ahead of the curve.

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