Axios came out with a really interesting article this weekend about how the Biden team are using influencers to get their message out both from the White House and the soon to be announced reelection campaign.
The Biden team understands that many people (including younger voters they need to turn out in massive numbers in 2024) have tuned out the news and get much of their information from influencers mainly on TikTok and Instagram. So using influencers to take the Biden Administrations successes, and have them get that message out is an incredibly smart strategy to push the President’s approval numbers higher, and in return, set him up for reelection.
You might be asking yourself whether your company or organization could use them. And the short answer is absolutely yes! If used the right way, they can help build your brand and increase your revenue.
Below are a few reasons why you should consider using influencers.
Increase brand awareness
One of the most important benefits of influencer marketing is that it can help you increase brand awareness. When an influencer promotes your brand or product to their followers, it exposes your brand to a new audience that you might not have been able to reach otherwise. This can help you build brand recognition and make your brand more visible in the marketplace.
Reach new audiences
Influencers can help you reach a new audience that you might not have been able to reach otherwise. When you partner with an influencer, you are essentially borrowing their audience for the time being. This can be a great way to expose your brand to new potential customers who might not have heard of you before.
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Build trust and credibility
If you are looking for a way to grow your business, influencer marketing is a great option to consider. With so many benefits, it is no wonder that influencer marketing is one of the most popular forms of marketing today. But working with multiple influencers is time consuming, so making sure you have the time internally or hire externally (Fullerton Strategies has a lot of experience managing influencer campaigns :), it’s important to have a team in place to work with the influencers directly to ensure the campaigns success.
Reach new audiences
Influencers can help you reach a new audience that you might not have been able to reach otherwise. When you partner with an influencer, you are essentially borrowing their audience for the time being. This can be a great way to expose your brand to new potential customers who might not have heard of you before.
Build trust and credibility
When an influencer promotes your brand or product, it can help to build trust and credibility for your brand. This is because influencers are seen as experts in their field and their followers trust their recommendations. When an influencer recommends your product, it can go a long way in convincing their followers to try it out.
Generate leads and sales
Influencer marketing can also be a great way to generate leads and sales. When an influencer promotes your product, it can drive traffic to your website and encourage people to make a purchase. This can be a very effective way to increase your sales and grow your business. In fact, the Fullerton Strategies team has seen over a 3 to 1 return on some influencer programs!
Improve your SEO
Influencer marketing can also help you improve your SEO. When an influencer promotes your product, they are essentially creating backlinks to your website. Backlinks are one of the most important factors in SEO, so this can help to improve your website’s ranking in search engine results pages (SERPs).
Create high-quality content
Influencers can also help you create high-quality content. When you partner with an influencer, you can get them to create content that promotes your brand or product. This content can be in the form of blog posts, videos, social media posts, and more. This can be a great way to provide value to your audience and attract new customers. It is very important to include the use of influencer content on your channels as part of the agreement with them. Asking after a deal is signed could create a contentious situation and should be avoided if possible.
Personalize your marketing
Influencer marketing can also help you personalize your marketing. When you partner with an influencer, you can get them to promote your brand or product in a way that is relevant to their audience. This can help you create a more personal connection with your customers and make them more likely to buy from you.
Measure your results
Influencer marketing is one of the most measurable forms of marketing. When you partner with an influencer, you can track the results of your campaign and see how well it is performing. This can help you to optimize your campaigns and get the most out of your investment.
Get creative!
Influencer marketing can also help you get creative with your marketing. When you partner with an influencer, you can come up with new and innovative ways to promote your brand or product. This can help you stand out from the competition and capture the attention of your target audience.
Have fun!
Influencer marketing can be a lot of fun. When you partner with an influencer, you get to work with someone who is passionate about your brand and your product. This can be a great way to build relationships and have a positive impact on your business.
Conclusion
If you are looking for a way to grow your business, influencer marketing is a great option to consider. With so many benefits, it is no wonder that influencer marketing is one of the most popular forms of marketing today. But working with multiple influencers is time consuming, so making sure you have the time internally or hire externally (Fullerton Strategies has a lot of experience managing influencer campaigns :), it’s important to have a team in place to work with the influencers directly to ensure the campaigns success.
