Winners and losers from the great Twitter meltdown
Twitter experienced an outage on Saturday, July 1, 2023, that affected users around the world. The outage began around 8:00 AM ET and lasted for several hours, with some users reporting that they were unable to access the site or app until as late as 6:00 PM ET. During the outage, users who tried to […]
Fractional CMO Cost: Finding Affordable Expertise
A fractional CMO is a part-time marketing executive who provides businesses with the expertise and guidance of a Chief Marketing Officer without the full-time cost. This can be a great option for businesses that need help with their marketing but don’t have the budget to hire a full-time CMO. How much does a fractional CMO […]
LinkedIn’s New Algorithm: What You Need to Know
LinkedIn recently updated its algorithm, which means that how your posts are seen by others has changed. Gone are the days of hacks that drive more likes, comments and shares. Now the quality of content will matter more than ever before, which is good news for brands. What’s Changed? In the past, LinkedIn’s algorithm prioritized posts […]
Welcome Wellfare to Fullerton Strategies!
Wellfare is on a mission to solve food insecurity and transform the state of grocery and nutrition in low-income communities across the country. They are developing scalable and sustainable products and services that improve access to nutritious food in low-income communities. To date, Wellfare has delivered over 3.45 million nutritious groceries worth $15,589,493 to New […]
Why “The Messenger” is Struggling with SEO
Monday there was a fascinating story from the Daily Beast about how the new and much-hyped startup The Messenger is struggling to rank on Google. In short, The Messenger is not showing up on Google when people search “The Messenger.” In fact, Neiman Labs put together a comprehensive list of sites that rank higher for […]
Fractional CMO vs. Outsourced Marketing: Which is Right for You?
Introduction Marketing plays a crucial role in the success of any organization. However, many businesses face the challenge of deciding between hiring a Fractional Chief Marketing Officer (CMO) or opting for outsourced marketing services – especially when budgets are tight. Both options have their pros and cons, and it’s essential to understand which approach aligns […]
What is a Fractional CMO?
In the fast-paced world of marketing, staying ahead of the competition is crucial. One innovative solution that has emerged to help businesses navigate the complex marketing landscape is the Fractional CMO. But what exactly is a Fractional CMO? In this guide, we unravel the power and potential of Fractional CMOs, shedding light on their role, […]
Your Twitter account dies with you – it shouldn’t
Today, Elon Musk announced that Twitter is going to begin purging inactive accounts. Along with accounts that were set up and never Tweeted, they will also begin removing accounts from the deceased. Meaning all of their old Tweets, videos, and photos will be permanently deleted, with no way to access them. Removing inactive accounts with […]
Bluesky – The Twitter killer we’ve been waiting for?
Over the last week or so, a new potential Twitter-killer called Bluesky has emerged and it seems like everyone is talking about it, but very few people actually have been invited into their beta launch. Fortunately for me, I was invited in on Sunday night. And having spent a little more than a day on […]
How the Interior Instagram grew to 1 million
Last week, I wrote about the first social media account I created that reached 1,000,000 followers. Today, I’m going to tell you how I did it. When I joined the U.S. Department of the Interior as Director of Digital Strategy – there wasn’t much of a social program. We had a Facebook page and a […]
