Why Twitter’s Decision to End Verified accounts is a Bad Idea
On April 1, 2023, Twitter announced that it would be ending its legacy verified blue checkmark program. This means that any account that was verified under the old system will no longer have their blue checkmark (including the one yours truly has had since 2016). This is a very bad idea for several reasons. First, […]
Joe Biden uses influencers and so should you
Axios came out with a really interesting article this weekend about how the Biden team are using influencers to get their message out both from the White House and the soon to be announced reelection campaign. The Biden team understands that many people (including younger voters they need to turn out in massive numbers in […]
The Power of ChatGPT: How Small Agencies Can Act Big
As someone who has recently started their own marketing agency, I have been amazed by how emerging tools like ChatGPT are changing the game for smaller agencies like mine. These tools have allowed me to level the playing field with larger agencies by dramatically increasing my productivity, enabling me to complete a much greater volume […]
Welcome Jaxon AI to Fullerton Strategies
We are thrilled to announce our first client, Jaxon AI! Jaxon builds productivity tools for data scientists, which allows them to bring model systems to production faster. They have worked on many amazing projects (they helped the National Oceanic & Atmospheric Administration (NOAA) map the U.S. Caribbean sea floor – saving months of manual work.) We are proud […]
Are businesses doing enough about gun violence?
I joined i24 News’ Business Beat to discuss guns in America and what businesses are doing to help stop gun violence. The answer is more encouraging than you might think. The fact is there are several major corporations (including Dick’s Sporting Goods) that have either stopped selling certain guns or are requiring a completed background […]
Top 9 Benefits of Hiring a Fractional CMO
In today’s competitive market, it is essential for businesses to have a solid marketing strategy to stand out from the competition. A Chief Marketing Officer (CMO) plays a vital role in developing and executing a successful marketing plan. However, not all companies can afford a full-time CMO. This is where fractional CMOs come in. In […]
Welcome to Fullerton Strategies!
I’m Tim Fullerton, President and CEO. For the last 20 years, I’ve led in-house marketing and branding teams for high profile organizations in all sectors. I worked on the first Obama presidential campaign, then as a political appointee in the U.S. government, where I harnessed the power of social media early when I started the […]
