Today, Elon Musk announced that Twitter is going to begin purging inactive accounts. Along with accounts that were set up and never Tweeted, they will also begin removing accounts from the deceased. Meaning all of their old Tweets, videos, and photos will be permanently deleted, with no way to access them. Removing inactive accounts with … Read more
Over the last week or so, a new potential Twitter-killer called Bluesky has emerged and it seems like everyone is talking about it, but very few people actually have been invited into their beta launch. Fortunately for me, I was invited in on Sunday night. And having spent a little more than a day on … Read more
Last week, I wrote about the first social media account I created that reached 1,000,000 followers. Today, I’m going to tell you how I did it. When I joined the U.S. Department of the Interior as Director of Digital Strategy – there wasn’t much of a social program. We had a Facebook page and a … Read more
On April 1, 2023, Twitter announced that it would be ending its legacy verified blue checkmark program. This means that any account that was verified under the old system will no longer have their blue checkmark (including the one yours truly has had since 2016). This is a very bad idea for several reasons. First, … Read more
Axios came out with a really interesting article this weekend about how the Biden team are using influencers to get their message out both from the White House and the soon to be announced reelection campaign. The Biden team understands that many people (including younger voters they need to turn out in massive numbers in … Read more
As someone who has recently started their own marketing agency, I have been amazed by how emerging tools like ChatGPT are changing the game for smaller agencies like mine. These tools have allowed me to level the playing field with larger agencies by dramatically increasing my productivity, enabling me to complete a much greater volume … Read more
We are thrilled to announce our first client, Jaxon AI! Jaxon builds productivity tools for data scientists, which allows them to bring model systems to production faster. They have worked on many amazing projects (they helped the National Oceanic & Atmospheric Administration (NOAA) map the U.S. Caribbean sea floor – saving months of manual work.) We are proud … Read more
I joined i24 News’ Business Beat to discuss guns in America and what businesses are doing to help stop gun violence. The answer is more encouraging than you might think. The fact is there are several major corporations (including Dick’s Sporting Goods) that have either stopped selling certain guns or are requiring a completed background … Read more
In today’s competitive market, it is essential for businesses to have a solid marketing strategy to stand out from the competition. A Chief Marketing Officer (CMO) plays a vital role in developing and executing a successful marketing plan. However, not all companies can afford a full-time CMO. This is where fractional CMOs come in. In … Read more
I’m Tim Fullerton, President and CEO. For the last 20 years, I’ve led in-house marketing and branding teams for high profile organizations in all sectors. I worked on the first Obama presidential campaign, then as a political appointee in the U.S. government, where I harnessed the power of social media early when I started the … Read more
© Fullerton Strategies 2023
Privacy policy - Fullerton Strategies only collects your data in order to respond to a form request or opt-in to our newsletter. We do not share your data with anyone, and you can opt out from our lists by replying "UNSUBSCRIBE."
